Barley and hops belongs at the top


Canadians are quaffing less of our favourite mix of barley and hops, and more of the grape.So shows the figures from a recent Statistics Canada survey.

We’re buying more booze too. Canadians bought $19.4 billion worth of beer and liquor in 2009 — a three per cent increase over the previous year, according to the Winnipeg Free Press.

Manitobans, the Free Press notes, purchased 4.5 per cent more alcohol than the prior year, while Saskatchewan led the way nationally with a 7.2 per cent spike in sales.

Perhaps most interestingly, the Free Press notes, beer sales have dropped 28 per cent since peaking in 1976, with wine sales taking up that slack with an increase of 29 per cent over the same period.

So, Canadians are buying less beer. What does it mean?

Well, it could mean we are losing our minds. Or perhaps a larger segment of Canadians want to seem cultured and sophisticated. Not many people are likely to down a Molson Export prior to attending the theatre, but they are quite likely to sip a Chardonnay.

Quite simply, we are turning into snobs. And I, for one, don’t like it. We need to get back to basics! More beer, less pretentiousness.

Randy Bachman and Fred Turner recently reconvened for a tour — essentially a Bachman Turner Overdrive (BTO) reunion. If Canada’s finest blue-collar, no frills rock ‘n’ roll band can get back to its roots, then so can we, dammit.

Let’s initiate the return of the noble lumberjack shirt and watch reruns of SCTV.

And most importantly, let’s get back to what we do best. We make some of the best beer in the world. It’s time we starting partaking in it again.

This isn’t France.


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